This Tour will roll through the East Coast of the United States and bring some joy into the game of golf. At each stop in the 2012 AMP Series, visitors can test out the new COBRA equipment, like the AMP line of products, Baffler T-Rail Fairways and hybrids, the Long Tom, ZL Encore and the Trusty Rusty. They will also be able to check out the newest apparel, footwear and accessories from PUMA Golf. Guests will also enjoy free professional custom-fitting sessions, refreshments, games, music, giveaways and more. 

In addition to the events in the AMP Series, there are two online sweepstakes fans can take part in. The Orange Out Sweepstakes (for US residents) gives you the chance to win a trip to the COBRA PUMA GOLF headquarters for our annual open house. At the Open House, you will get fitted for a set of COBRA clubs, decked out in PUMA Golf gear and a behind the scenes tour of our headquarters. The Snap-A-Pic contest gives you the chance to win one of 50 PUMA Golf prize packs. Fans can share their photos of the AMP Series Truck on http://www.Golfweek.com/AmpSeries for the chance to win.

For more information on the 2012 AMP Series and where we are heading, visit us at http://www.Golfweek.com/AmpSeries

Check it out - for the U.S launch of AMP Drivers, Irons and Hybrids, COBRA Golf will be giving away 1 AMP Driver a day thru Tuesday 2/14.

Here's what you need to do:

Head to your local Golf Galaxy or Golf Retailer.

Snap a photo of you with the Rickie Fowler stand or in the 'Orange Out' taking place

Tweet it to @cobragolf using the hashtag #AMPitUp

COBRA Golf will select one winner a day and send them an AMP Driver!

Good Luck! 

Orange Out Sweepstakes
Want to get treated like a pro? Enter the COBRA Golf Orange Out Sweepstakes. You could win the chance for you and a friend to get a behind the scenes look at COBRA PUMA GOLF and attend our 2012 Open House. You’ll get fit for a set of COBRA clubs and decked out in the hottest trends from PUMA Golf. Sounds like a great time.

Orange Out Towel Twirl
Show your orange! At the Farmers Insurance Open Rickie Fowler fans gathered around to show support for their favorite PGA Tour player. Wearing orange and twirling orange towels, fans supported Rickie on the 18^th hole during Friday’s round.

Orange Out! By COBRA Golf - Game for iPad and iPhone
Like how Rickie Fowler crushes oranges in the new AMP commercial? You can join in on the fun in the all new Orange Out! By COBRA Golf app available in the Apple Store now. Try out the game that was inspired by the commercial and crush oranges with your AMP Driver. 

http://bit.ly/orangeoutapp

Rickie Teams up with COBRA
Rickie Fowler talks about his switch to COBRA equipment and we give you some exclusive footage of Rickie getting ready for the Farmers Insurance Open. Watch the video

Orange Out at the 2012 PGA Merchandise Show
This year, COBRA PUMA GOLF had an Orange Out at the 2012 PGA Merchandise Show. Highlighting the new line of AMP products, we had an orange carpet, a slide landing in a pit of orange balls, the Orange Out! iPad game and served Orange Crush soda. Check out photos in the slidehsow below.

Don’t Forget!  AMP products will be available starting this Friday, February 10th

All three golfers are equipped with the latest and greatest product from COBRA Golf. Rickie is currently playing the AMP Driver, AMP 3Wood and AMP Pro Prototype Irons; Ian is in the white ZL Encore Driver, AMP 3Wood, Baffle Rail 2/H and S3 Pro Irons; Jonas is playing the black/electric yellow ZL Encore Driver, S9-1 Pro 15 Fairway, AMP 2/H and S3 Pro MB Irons. 

Last year, the Phoenix Open hosted a Green Out during Saturday's round to raise money for Arizona Clean & Beautiful. They asked fans and players to turn up in their latest green gear. Keep an eye out to see what our three men will be wearing on course. Jonas is half way there with a black and electric green staff bag (new from COBRA!).

All three golfers were out on Wednesday getting some practice in ahead of the first round of competition on Thursday. Check out photos from their practice time here.

Here are the details you need to know to get involved:

--Going to the Farmer’s Insurance Open? Wear your ORANGE on Friday to support Rickie!

--Snap a photo of yourself before you head into the tournament and tweet us your pic to @cobragolf ! #AMPitUp

--On Friday, make sure you make it to the 18^th green for Rickie’s final hole, you’ll pick something up from us along the way!

--Check out the crowd around you and take part in the fun! Maybe you could make it on TV!

“Rickie’s focus, determination and performance combined with his stand out style and joy for the game make him a perfect match for COBRA Golf,” said Bob Philion, President of COBRA PUMA GOLF. “He has had a tremendous effect in the golf industry over the past few years and his influence continues to grow. As we continue the revitalization of COBRA globally, Rickie Fowler will be instrumental in bringing our core DNA to life by being grounded in performance while bringing an edgy, unique personality and style to life. He will help us introduce the new COBRA Golf to a new group of consumers.”

To celebrate Rickie’s full COBRA PUMA GOLF partnership, ‘orange-outs’ will happen at various Tour events, COBRA PUMA GOLF Experiences, retailers and this week at the 2012 PGA Merchandise Show. ‘Orange-outs’ will celebrate Rickie Fowler, his favorite color and the new COBRA AMP^TM line of drivers, irons, hybrids and fairway woods. In some instances, fans will be able to participate and support Rickie, like this week at the Farmer’s Insurance Open. For information how you can join in on the fun, visit our Facebook page at Facebook.com/cobra

Rickie will start out the year with COBRA’s brand new AMP^TM Driver featuring E9 Face Technology^TM with dual roll, Advanced Material Placement ^TM, Adjustable Flight Technology ^TM with details in Rickie’s favorite color, vibrant orange, the AMP 3-Wood and AMP Pro Prototype Irons. Throughout the year, he will continue to test new COBRA Golf product and add it to his bag.

 “I am so excited to have the COBRA sticks in my bag and be a full part of the COBRA PUMA GOLF Team,” said Fowler. “I’ve been hitting the AMP Driver great; I’m getting a lot more distance and the orange details look really fresh. I can’t wait to get out at Torrey Pines and put my new COBRA clubs into play.”

Rickie turned professional in 2009 and won his first professional event in 2011 at the Kolon Korea Open, where he beat out top competitors Rory McIlroy and Y.E. Yang to take home the title. He kicks off his 2012 season with the Farmer’s Insurance Open on Thursday, January 26^th. Consumers can pick up their AMP Drivers, Irons and Hybrids starting February 10^th. To find a dealer near you, visit cobragolf.com/dealer-locator

Playing the ZL Encore Driver, Poulter beat out competitors Marcus Fraser and Geoff Ogilvy to take the win at the JBWere Australian Masters. Putting up a score of 15 under par, Ian used his new driver featuring E9 Face Technology^TM with dual roll for added distance and accuracy, getting him birdie after birdie on his road to victory.

En route to victory, Poulter was playing COBRA Golf clubs, including the all white ZL Encore Driver (8.5°) with an Aldila RIP Phenom 50X Shaft, 2012 3-wood prototype, Baffler Rail 2/H and S3 Pro Irons.  The all white ZL Encore Driver was released this past fall and also comes in a black/electric yellow cosmetic. It is the first driver on the market that gives consumers a choice in appearance and color.

COBRA PUMA Golf Tour Professional, Lexi Thompson, also earned a win this weekend at the Omega Dubai Ladies Masters. This marks the 16 year old’s second professional win ahead of her rookie year on the LPGA Tour in 2012. Lee-Anne Pace, also a COBRA PUMA Golf Tour Professional, came in second at the tournament.  Lexi headed into the final round with a one shot lead over Lee-Anne Pace. With 7 birdies in the final round, Lexi pulled ahead to win by four strokes.

At the 2010 UBS Hong Kong Open, Ian shot a total of 22 under par to beat Matteo Manassero and Simon Dyson by one stroke. In the final round of play, Ian birdied 3 holes on the front 9 and then put up a massive drive with his ZL Driver on the par 5 13th hole, setting him up for a perfect eagle.

This year, Ian looks to get similar results. His new ZL Encore Driver looks sharp in an all white cosmetic and boasts technology to help increase distance on drives.

Ian has a few guests along for the ride. Earlier this year, we ran the Stick It and Rip It campaign. Fans were invited to test out the S3 Driver with E9 Face Technology to see how their drives improved with the new, elliptical face design and 30% larger Sweet Zone^TM. John won the sweepstakes and took his brother to Hong Kong earlier this week. There, they got to caddy for Ian Poulter during a practice round and get a behind the scenes look at the UBS Hong Kong Open. John and his brother will also get to watch Ian in action during the tournament.

Ian tees off at 7:30AM on Thrusday, December 1st alongside Edoardo Molinari and Rory McIlroy. Covergae starts at midnight EST on the Golf Channel.

Be sure to follow us on Twitter: http://www.twitter.com/cobragolf and Facebook http://www.facebook.com/cobra to get more behidn the scenes footage from John and updates on Ian's score!

Anna Nordqvist will tee off at 9:44 AM EST in the first round. Anna is paired with Brittany Lang and Catriona Matthew. Just last week, Catriona and Anna battled on the course at the Lorena Ochoa Invitational. Catriona came out on top with Anna finishing close behind at T2. Be sure to tune it to watch them go head to head again!

Lexi Thompson will tee off at 9:22 AM EST and is paired with Giulia Sergas and Tiffany Joh. Lexi and Tiffany last squared off in the final round of the Navistar LPGA Classic where Lexi took home her first LPGA Tour win, making history in the process. At the ripe old age of 16 (and as the youngest player to win an LPGA event), Lexi looks to tear it up this week and hopefully come away with another win, continuing her historic momentum into her rookie LPGA season.

Check out the pre-tournament interview with Lexi: http://youtu.be/SWzR94OvRRg

Follow the news and athletes on Twitter with @cobragolf, @Lexi and @ANordqvist