• Squatty 3-Wood Drill: more power, more distance


    Squatty 3-Wood Drill

    Squatty 3-Wood Drill

    Gary Gilchrist, a leading golf instructor, has a great drill and tip for you. He calls it the squatty 3-wood drill. He see a lot of players — juniors and professionals — who lose power in their swing. This drill addresses that. The squatty 3-wood drill will help you feel better contact at impact and help improve power when you’re looking for longer drives and need a little more distance out of a club. Continue Reading

  • Rickie Fowler and his 12 New Clubs

    Earlier this fall, COBRA Golf announced our brand new 2013 AMP CELL™ product line, featuring MyFlyTM technology as well as color choice. Rickie Fowler couldn’t wait to get his hands on the new gear and put the 2013 products into his bag at the TW World Challenge this week.

    Rickie put 12 new COBRA clubs in his bag this week:

    • AMP CELL Pro Driver MyFly: 7.5°, Vibrant Orange
    • AMP CELL Fairway MyFly: 3+W, Vibrant Orange
    • AMP CELL Hybrid MyFly: 3H, Vibrant Orange
    • AMP CELL Pro Irons 4-9 MB
    • Proto Tour Trusty Rusty TM Wedges 47°, 51° & 55°

    “Rickie and I have been working together with the R&D team all year,” commented Ben Schomin, COBRA PUMA GOLF Tour Manager. “Rickie has been giving feedback on shape, design and performance and he was extremely excited and pleased with the final results. He was anxious to get the new AMP CELL line up and the new Tour Trusty’s in his bag this week.”

    Rickie put up a -9 overall, landing him in the T4 spot at the TW World Challenge. During the final round, Rickie holed out on the first hole for an eagle using his new Proto Tour Trusty Rusty, earning him the shot of the day. You can see the video from PGA Tour below. His 12 new COBRA clubs had an impact on Rickie’s game, helping deliver multiple eagles and birdies throughout the tournament.


    Rickie, known for sharing images and thoughts with fans through Twitter, has been sharing his excitement over the new clubs in his bag this week with tweets such as “Looking forward to playing the new weapons from the AMP CELL line and the Tour Trusty Proto wedges 47, 51, 55.” and “Really excited about the new AMP CELL Line.” ( )

    COBRA's propriatary MyFly technology allows golfers to change between 6 different trajectory settings in one driver (8.5, 9.5, 9.5 Draw, 10.5, 10.5 Draw and 11.5). Our SmartPadTM technology keep the fance angle square at address regardless of loft setting and with no additional adjustment needed. This brings customization in golf a step further for golfers around the world. They are now able to adjust their loft based on their swing that day, course conditions or weather conditions. Add to that a choice of four colors in the AMP CELL Driver, Fairways and Hybrids and you've got an unmatched choice of customized equipment at retailers. Learn more about the AMP CELL Priduct line here. The AMP CELL Product line will be available in the US starting on February 8, 2013 while select clubs from the line are available in Australia now. 

  • Celebrity, John O

    Today, COBRA Golf and celebrity, John O’Hurley, released the first video in a three part series about COBRA’s famous, and iconic, Baffler. The first video features John O’Hurley discussing some of Mankind’s Greatest Achievements, ultimately presenting the COBRA Baffler, the mother of all great achievements.

    “COBRA is certainly bringing something new and fresh to the industry with this campaign,” commented John O’Hurley. “They’ve been known for producing innovative products for 40 years since the very 1st Baffler and I couldn't pass up the opportunity to work with them on this breakthrough product launch."

    John O’Hurley, most notably known for his role as J. Peterman on Seinfeld, is an avid golfer and lover of Mankind’s Greatest Achievements, such as the wheel, double bacon cheeseburgers and bikinis. In typical John O’Hurley fashion (and voice) you’ll be guided through some of Mankind’s Greatest Achievements. Some will make you laugh, some might make you think, some will make you want to share your own; but one of Mankind’s Greatest Achievements, in fact the mother of all of them, will make golf easier. That, friends, is the COBRA Baffler.

    The Baffler was created by COBRA’s founder, Tom Crow, almost forty years ago and revolutionized the game of golf. With rails on the sole, the Baffler made it easy to get the ball into the air, no matter what the lie. In fall of 2012, COBRA introduced the new Baffler Hybrid Iron set, making golf even easier. With a progressive, oversized face profile and railed sole, the Baffler Hybrid Iron set takes direct influence from the Baffler, the mother of all of Mankind’s Greatest Achievements. The Baffler Hybrid Irons deliver golfers an easy to hit combo set that delivers maximum forgiveness, higher launch and improved distance; truly making it Golf Made EasyTM.

    The video, ‘Mankind’s Greatest Achievements’ is the first in a three-part series from COBRA Golf and John O’Hurley. The next episode will be released in January and the final episode in April. Fans in the US have a chance to win a set of Baffler Hybrid Irons by visiting and uploading a photo of something they consider to be one of mankind’s greatest achievements. Fans can also join the conversation on the video and the Baffler on Twitter using the hashtag #golfmadeeasy
    You can watch the video, learn more about the Baffler Hyrbid Irons and more at

    Stock set compositions:
    Steel Combo:           4H-6H (Graphite), 7-PW, GW. (Steel) MAP $599
    Graphite Combo:     4-6H, 7-PW, GW. MAP $699
    Steel Irons:               4-PW, GW. MAP $499
    Graphite Irons:         4-PW, GW. MAP $599
    Available in Stiff, Regular and Lite flexes*, RH and LH models.
    *Lite flexes only available in Graphite models

    Women’s stock composition:
    Graphite Combo:        4-6H, 7-PW, SW. MAP $699
    Available in Women’s flex, RH and LH models.

  • Jonas Goes Low in Vegas

    Jonas Blixt owned TPC Summlerin in Las Vegas during the second round of the JT Shriners Hositals for Children Open. He put up 8 birdies and an eagle on 7 to put up 7 under, getting him to 14 under overall. Back to back 64's puts him in the lead early in round 2. In round 2, Jonas had an average driving distance over 300 yards using his ZL Encore Driver (he rocks the black version). 

    What's in his bag
    ZL Encore Driver in Black
    Baffler T-Rail 2H
    S3 Pro Irons, MB 3-P

  • Ian Poulter: Master at Match Play

    The 2012 Ryder Cup was a fight to the finish and Ian Poulter reminded everyone why he is the Master of Match Play.

    Ian went 4 and 0, defeating every opponent he went up against. This puts his all time record (he’s been at four Ryder Cups) at 12-3-0 and he is undefeated in singles matches at all four Ryder Cups.

    Ian rejuvenated his team with a 5 hole birdie run in Saturday afternoon’s Four-ball match that gave his team another point. That energy carried over to Sunday where Ian took the point in his singles match.

    Ian energized the team through his emotion, fist pumping and cheering. He thrived in the Ryder Cup setting and cherished every minute of it.

    Ian used the ZL Encore Driver, AMP 3Wood, Baffler Rail 2/H and S3 Pro Irons on his way to victory and rocked custom colored PUMA Golf Neo Classic Pro Types on the course.

    Learn more about Ian here: {page_175}cobra-tour/ian-poulter

  • AMP CELL Driver. One Driver. Six Settings. Four Fresh Colors.

    COBRA Golf is bringing something juicy (again!) with the launch of the AMP CELL and AMP CELL Pro Drivers. Unlike any other driver available in the market, the AMP CELL and AMP CELL Pro Drivers feature COBRA’s new breakthrough MyFly technology, allowing golfers to select from 6 different loft/trajectory settings (in one club) for optimized performance and distance based on a golfers’ swing or weather and course conditions. In addition to MyFly technology, COBRA is reaffirming its status as the first club manufacturer to offer a choice in color by creating the AMP CELL Driver in four fresh colors - Silver, Directoire Blue, Barbados Red and Vibrant Orange.

    “The AMP CELL Driver offers golfers the adjustability, innovation, customization and choice they want but have not been able to get - until now,” said Bob Philion, President. “We are taking adjustability to another level with our MyFly technology, offering 6 different loft/trajectory settings golfers can change to adapt to their swing or playing conditions. The technology combined with the color choice reaffirms COBRA’s positioning as a performance driven brand infusing more joy into the game.”

    MyFly Technology offers a simple solution for golfers to optimize trajectory and distance. The AMP CELL Driver can be adjusted to the following lofts with a simple wrench; 8.5°, 9.5°, 9.5° Draw, 10.5°, 10.5° Draw and 11.5°; and the AMP CELL Pro can be adjusted to 7.5°, 8.5°, 8.5° Fade, 9.5°, 9.5° Fade and 10.5°. Golfers can now customize their club based on swing speed (higher lofts for slower swing speeds and lower lofts for faster swing speeds), weather (lower lofts to bring ball flight down on windy days) and course conditions (higher lofts for more carry).

    The AMP CELL and AMP CELL Pro take adjustability a step further with SmartPad technology. Unlike other drivers that require a golfer to adjust the sole plate after adjusting loft for a square face, COBRA’s proprietary SmartPad technology delivers a square face at address regardless of loft setting and still allows for workability to slightly open or close the face as desired. 

    COBRA’s E9 Face TechnologyTM with dual roll is used in the AMP CELL and AMP CELL Pro Drivers for an elliptical face shape with a canted bulge and roll that improves distance and accuracy on mis-hits from heel to toe and above and below the centerline.

    Advanced Material PlacementTM and Cell technology work together to enable a 12% larger elliptical E9 Face shape to deliver faster ball speeds and high MOI (moment of inertia) on mis-hits. The Cell technology saves and redistributes weight in a granular way and is visible on the drivers in the Cell band which wraps around to the crown. This wrap also visibly shows a golfer where the weight is distributed, with the AMP CELL Driver having a CG optimized for low-mid handicap players, the AMP CELL Pro using a lower, more neutral CG position for better players and the AMP CELL Offset have a heel-biased CG for slice correction. 

    Taking choice and customization one step further, COBRA is offering the AMP CELL Driver in four fresh colors; Directoire Blue, Silver, Vibrant Orange and Barbados Red. The AMP CELL Pro is offered in Vibrant Orange and Silver. The sole of the club features a curved Cell band in the featured color and the crown of the club is the solid featured color. In the AMP CELL, the white Fujikura Fuel shaft features an edgy paint splatter graphic.

    The AMP CELL Driver is also available in an offset model designed to help tame a slice. The offset design offers the golfer more time to square the face at impact and provides more heel-biased weighting to help hit straighter drives. The AMP CELL Offset Driver features an MRC COBRA AMP Shaft and a Lamkin COBRA REL grip. The Offset model is Revolver Grey with hints of Barbados Red.

    The COBRA AMP CELL Driver (MAP $299) is available in both right and left handed models with My Fly technology which allows any driver you purchase to be adjusted from 8.5° to 11.5° loft settings, including 9.5° and 10.5° draw settings. It is available in Stiff, Regular and Lite flexes and features a Fujikura Fuel shaft (60g S and R, 55g L and 45.75” length) and has a 460cc head.

    The COBRA AMP CELL Pro Driver (MAP $399) is available in both right and left handed models with My Fly technology which allows any driver you purchase to be adjusted from 7.5° to 10.5° loft settings, including 8.5° and 9.5° fade settings. It features a MRC Kurokage shaft (65g and 45.25” length) and has a 440cc head.

    The AMP CELL Offset Driver (MAP $249) is available in 10.5° in Stiff, Regular or Lite flexes for both right hand and left hand models. It is also available in a right hand 11.5° model in either Regular or Lite flexes.

    The AMP CELL, AMP CELL Pro and AMP CELL Offset Drivers will be available at retail on February 8th, 2013. To find an authorized COBRA dealer near you, visit

    The AMP CELL Driver is not alone in color or technology. AMP CELL Fairways and Hybrids also feature MyFly technology and are available in the same four colors while the AMP CELL Irons are a clean silver with hints of color. Learn more about the AMP CELL Family of products here

  • Lexi Looks For Back-to-Back Wins

    It was one year ago that Lexi Thompson, at the young age of 16,  won the Navistar Classic. Even more exciting than taking home the lion's share of the $1.3 million purse, Lexi's win established her as the youngest LPGA player to ever win on Tour.

    This year, joined by COBRA PUMA staffer and friend, Anna Nordqvist, Lexi is back at the Robert Trent Jones Golf Trail in Pratville, Alabama and ready to rock. Check out photos as she gets ready to defend her title. And don't forget to join the conversation on Twitter using the hashtag #back2back.

  • COBRA Celebrates 40th Anniversary with Baffler

     COBRA Golf is celebrating its rich heritage and launching the all new Baffler Hybrid Irons and Baffler Hybrid Iron Combo sets just ahead of the company’s 40th anniversary. The Baffler Hybrid Irons take key technology from COBRA’s iconic Baffler® Hybrids to create an easy to hit iron that delivers maximum forgiveness, higher launch and improved distance; it truly is Golf Made Easy.

    “Our Baffler products have helped make golf easier for generations,” said Bob Philion, President of COBRA PUMA GOLF. “We’ve taken the best design elements from our heritage and updated them with modern technologies to create an easy to hit Baffler Hybrid Iron that truly takes our Baffler family to the next level, making golf easier for golfers around the world.”

    COBRA introduced the Baffler, the first utility wood, in 1975; two years after the company was founded by Tom Crow. It changed the game with its patented railed sole for effective ball striking from any lie condition. Since then, COBRA has developed and further improved on the original Baffler technology. The Baffler Hybrid Irons use a railed sole, influenced by the Baffler but designed specifically for irons, to reduce turf drag, providing easy contact and easy launch from all lie conditions.

    The progressive, oversized face profile provides high MOI for superior forgiveness as well as a low center of gravity for easy up. E9 Face TechnologyTM brings a variable thickness face that progresses from short to long irons, providing faster ball speeds and greater distance on off center hits while a full back cavity TPU tunes vibrations to improve sound and feel on all shots.

    The Baffler Hybrid Irons are also available in a Baffler Hybrid Iron Combo set (men’s and women’s), where the long irons are replaced with easy to hit Baffler Hybrids. The Baffler Hybrids have a wide, railed sole and shallow face for high and easy launch as well as a top-line alignment system for added confidence.

    The COBRA Baffler Hybrid Irons are available in right and left handed models in steel (4-PW, GW), graphite (4-PW, GW) and graphite lite (5-PW, GW, SW) sets.  MAP is $499 for steel (stiff or regular) sets and $599 for graphite (stiff, regular or lite) sets. The COBRA Baffler Hybrid Iron Combo Sets are available in right and left handed models in steel irons and graphite hybrids (4-6h, 7-PW, GW) and graphite hybrids and irons (4-6h, 7-PW, GW). MAP is $599 for steel (stiff or regular) combo sets and $699 (stiff, regular, lite) for graphite combo sets.  All Baffler Irons and Hybrids feature a Lamkin COBRA REL Grip. Baffler Hybrids feature an MRC COBRA Baffler Hybrid shaft and Baffler Irons feature an MRC COBRA Baffler Iron shaft. The full set is Revolver Grey with Barbados Red highlights.

    In the women’s line, the Baffler Hybrid Iron Combo set is available in right and left handed graphite models (4-6h, 7-PW, SW) with MAP of $699. They feature a COBRA Winn Wrap grip and an MRC COBRA Baffler Hybrid/Iron shaft. The set is Capri Blue with silver highlights.

    The Baffler Hybrid Irons and Baffler Hybrid Iron Combo Set (men’s and women’s) will be available at retail on October 19th, 2012. To find an authorized COBRA dealer near you, visit

    Visit these pages for more details:

  • Ian Poulter Steps Out in Ferrari Golf Leather Shoe and Ferrari Luxury Golf Bag in First Round of Deu

    During the first round of the Deutsche Bank Championship, Ian Poulter stepped onto the TPC Boston golf course wearing the Ferrari Golf Leather Shoe and using a custom version of the Ferrari Luxury Golf Bag; both items from the Ferrari Golf Collection engineered by COBRA PUMA GOLF that hit retail stores earlier this month. Ian put up a 4 under par in the first round.

    Ian Poulter wore the handmade leather shoes for the first round of the Deutsche Bank Championship. The Ferrari Golf Leather Shoes are handcrafted in Italy with genuine full grain leather upper and sole. Available in white or black, the shoe is the epitome of fashion and technology. Utilizing PUMA®’s S2Quill technology, the shoe provides superior traction, stability and support while on course. The delicate stitching in the shoe is designed after the interior of a Ferrari car and the sleek silhouette is an understated, luxury look that had heads turning all over the golf course today.

    The Ferrari Luxury Golf Bag is crafted in Poltrana Frau Leather, the same leather used in Ferrari GT cars. Ian used a custom black version in today’s round of the Deutsche Bank Championship. Additional accessories such as the Ferrari Golf Luxury Shoe Bag and Ferrari Golf Luxury Duffel are also made in Poltrana Frau Leather.

    The Ferrari Golf Collection was developed through a collaboration with COBRA PUMA GOLF and Ferrari SpA. It brings the most innovative technologies from COBRA PUMA GOLF engineers and Ferrari aerodynamic engineers together with premium materials, packaging and unquestionable style. In addition to the Ferrari Golf Leather Shoe and Ferrari Performance Golf Bag, the collection includes the COBRA Ferrari Driver, Ferrari Golf apparel, Ferrari Luxury Golf Bag and additional smaller accessories such as performance golf gloves, performance visors and more.

    The Ferrari Golf Collection engineered by COBRA PUMA GOLF is a full offering of luxury equipment, apparel, footwear and accessories. This long-term partnership between COBRA PUMA GOLF and Ferrari SpA is bringing a new type of product to the industry that is both beautiful and technically advanced, truly merging both art and science.

    To find an authorized retailer of the Ferrari Golf Collection, visit

  • Playoffs? Yes, COBRA is Heading to the Playoffs!

    With fall quickly upon us and thoughts of leaves changing and football taking over, the PGA Tour season is turning into high gear with the 2012 FedEx Cup Playoffs beginning this week at the Barclays played at the famed Bethpage Black in Farmingdale, NY.

    As in the NFL where a record number of rookie quarterbacks are expected to start for their respective teams this season, the COBRA Team's own PGA Tour rookie Jonas Blixt is looking towards the autumn to make a name for himself on the national stage. His reward for a rock solid season? Landing a treasured spot in the playoffs!

    Let's review some of his highlights from the 2012 season and take a peek inside his bag to see the tools applied to help him get the job done:

    • (3) top 40s by the 1st of April while he got his footing under him on the world's premiere golf tour
    • Snagged his first ever PGA Tour top 20 at Zurich Classic in April finishing strong with an impressive 67 on Sunday
    • Had (3) straight top 10 finishes in the month of May including a T3 at the HP Byron Nelson where he put together a 67-66 on the weekend!

    On the power of his ZL Encore (Black) and Baffler T-Rail hybrid, Jonas led the Tour in eagles made this year and will be relying heavily on those COBRA clubs as well as his S3 Pro MB irons as he looks to advance to the second round of the playoffs over Labor Day Weekend.

    Jonas joins Rickie Fowler and Ian Poulter in making it a perfect 3 for 3 for COBRA's fully exempt PGA Tour Staff professionals in qualifying for the 2012 FedEx Cup Playoffs.

    Good luck Guys! 

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