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Frees up additional discretionary weight for a 12% larger effective face delivering faster ball speeds on mis-hits.
This revolutionary design has different curvature on the top vs. the bottom of the face. Each loft is designed with a specific upper roll vs. lower roll, resulting in longer drives for shots hit above and below face center.
Reduces the effects of a slice by squaring the head more quickly through impact.
Just like our E9 technology before it, our new AMP Cell technology is a great match for our signature Offset line for 2013. (Don't worry - E9 didn't go anywhere, it's just made more awesome - dare we say more AMPle - with AMP Cell Tech providing a larger effective face) Would finding the fairway interest you? AMP Cell Offset allows golfers with a high-spinning profile to cut down on that spin and, with discretionary weight being moved in honor of a 12% larger effective face, you will be getting faster ball speeds on mis-hits. Now you will be further down previously referenced fairway. Dual Roll provides a different roll radius on the top versus the bottom of the face allowing for increased distance on shots hit above and below the face center line, meaning the entire face is spoken for in your favor. Sounds like unconditional love to us.
with VP of R&D Tom Preece