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RICKIE FOWLER AND COBRA GOLF – IT’S GO TIME

January 23, 2012

Golfing Superstar, Rickie Fowler, Signs with COBRA Golf

CARLSBAD, CA (JANUARY 23, 2012) – Today COBRA Golf made it official, golfing sensation, Rickie Fowler, will join their worldwide roster of professional golfers. COBRA Golf will supply Rickie with the latest golf clubs as well as Tour Staff Bags and a selection of accessories. Rickie, who signed with PUMA Golf in 2009, will now represent the full COBRA PUMA GOLF brand both on and off the course. Rickie will also be featured in upcoming marketing campaigns for both COBRA and PUMA Golf.  

“Rickie’s focus, determination and performance combined with his stand out style and joy for the game make him a perfect match for COBRA Golf,” said Bob Philion, President of COBRA PUMA GOLF. “He has had a tremendous effect in the golf industry over the past few years and his influence continues to grow. As we continue the revitalization of COBRA globally, Rickie Fowler will be instrumental in bringing our core DNA to life by being grounded in performance while bringing an edgy, unique personality and style to life. He will help us introduce the new COBRA Golf to a new group of consumers.”

To celebrate Rickie’s full COBRA PUMA GOLF partnership, ‘orange-outs’ will happen at various Tour events, COBRA PUMA GOLF Experiences, retailers and this week at the 2012 PGA Merchandise Show. ‘Orange-outs’ will celebrate Rickie Fowler, his favorite color and the new COBRA AMPTM line of drivers, irons, hybrids and fairway woods. In some instances, fans will be able to participate and support Rickie, like this week at the Farmer’s Insurance Open. For information how you can join in on the fun, visit our Facebook page at Facebook.com/cobra

Rickie will start out the year with COBRA’s brand new AMPTM Driver featuring E9 Face TechnologyTM with dual roll, Advanced Material Placement TM, Adjustable Flight Technology TM with details in Rickie’s favorite color, vibrant orange, the AMP 3-Wood and AMP Pro Prototype Irons. Throughout the year, he will continue to test new COBRA Golf product and add it to his bag.

 “I am so excited to have the COBRA sticks in my bag and be a full part of the COBRA PUMA GOLF Team,” said Fowler. “I’ve been hitting the AMP Driver great; I’m getting a lot more distance and the orange details look really fresh. I can’t wait to get out at Torrey Pines and put my new COBRA clubs into play.”

Rickie turned professional in 2009 and won his first professional event in 2011 at the Kolon Korea Open, where he beat out top competitors Rory McIlroy and Y.E. Yang to take home the title. He kicks off his 2012 season with the Farmer’s Insurance Open on Thursday, January 26th. Consumers can pick up their AMP Drivers, Irons and Hybrids starting February 10th. To find a dealer near you, visit cobragolf.com/dealer-locator

For more information on COBRA PUMA GOLF, visit us at http://www.cobrapumagolf.com

Find us on Facebook: Facebook.com/cobra , facebook.com/pumagolf

Follow us on Twitter: @cobragolf and @pumagolf

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About COBRA PUMA GOLF

COBRA PUMA GOLF is a corporate division of PUMA North America and combines two strong brands that provide a full range of offerings to the golf industry. COBRA PUMA GOLF is an inclusive company for golfers of all abilities, attitudes and styles who enjoy the game. The portfolio includes COBRA Golf’s high performance drivers, fairways, hybrids and irons, as well as PUMA Golf’s sport and lifestyle footwear, apparel and accessories for both men and women. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. COBRA PUMA GOLF is a part of PUMA SE, one of the world’s leading sportlifestyle companies that designs and develops footwear, apparel and accessories.  For more information, visit puma.com/golf and cobragolf.com