January 20, 2011

New Cobra S3 Fairways Feature a Large Sweet Zone® and an Oversize Profile

FOR IMMEDIATE RELEASE

CARLSBAD, CA (January 20, 2011) - Cobra Golf announces the introduction of the Cobra S3 Fairway and Cobra S3 Max Fairway. This new family of fairways features a larger, hotter face and an oversize profile for increased distance from the fairway.

“Golfers are going to truly appreciate the forgiveness and power of our new Cobra S3 Fairway and S3 Max Fairway,” says Brian Zender, Senior Vice President and General Manager of COBRA-PUMA Golf. “With the larger clubface and oversize profile, both mis-hits and well-struck shots will travel straighter and farther than ever before.”

COBRA S3 FAIRWAY
The Cobra S3 Fairway is made of 17-4 stainless steel and features a larger and hotter clubface with an oversize profile, increasing the Sweet Zone to promote superior distance and accuracy from the fairway. The clubface is 25% larger, which in turn increases the size of the Sweet Zone for higher COR and increased overall distance. A high moment of inertia design delivers superior forgiveness. The Cobra S3 Fairway generates a mid-high launch and a mid-draw bias ball flight.

      Larger, Hotter Face

• New 25% larger face increases the size of the Sweet Zone for higher COR and increased overall distance.

      Oversize Profile

• A high moment of inertia design delivers superior forgiveness.

High-Performance Fujikura Blur™ Shaft

• A lightweight shaft with CAGE technology, proprietary finish, and thin carbon interweave.

The Cobra S3 Fairway is available in 3, 5 and 7 models with a Fujikura Blur TX 005 shaft, in choice of S (63g) or R (60g) flexes, as well as with Cobra/Golf Pride grips.

COBRA S3 MAX FAIRWAY

The 17-4 stainless steel Cobra S3 Max Fairway is designed to deliver maximum, draw-biased performance. Its new larger, hotter clubface and offset design promote draw-biased distance and ball flight with forgiveness from the fairway.

      Larger, Hotter Face

• New 25% larger face increases the size of the Sweet Zone for higher COR and increased overall distance.

      Offset Design

• Promotes a square face at impact, which provides maximum draw bias (anti-slice) for longer, more consistent shots.

      Crown Alignment Design

• Visual cues and set-up ensure proper alignment with target and help keep club on desired swing path.

High-Performance Fujikura Blur™ Shaft

• A lightweight shaft with CAGE technology, proprietary finish, and thin carbon interweave.

The Cobra S3 Max Fairway is available in 3, 5 and 7 models. It comes standard with Fujikura Blur TX 006 or TX 005 shaft, in choice of S (63g), R (60g) or Lite (55g) flexes, as well as with a Cobra/Golf Pride grip. A women’s version is also offered in lofts of 3, 5, 7 and 9 with a Fujikura Blue TX 004 shaft in Women’s (48g) flex.

New Cobra S3 and S3 Max Fairways will be available at retail Feb. 11, 2011, with MSRP of $185.

For more information about Cobra's S3 Fairway and S3 Max Fairway, visit us online at http://www.cobragolf.com or co,ntact Cobra Customer Service (800-917-3300) or Terra Teat (760-710-3366). Download a PDF of this press release here.

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About Cobra Golf
At Cobra, we only design and engineer equipment that maximizes the games of all golfers. With advancements like E9 Face Technology, Adjustable Flight Technology and Baffler Rail technology, our entire focus is on designing real golf technology that improves the games of avid golfers. Cobra’s full line of 2011 equipment includes: Cobra S3 and S3 Max Drivers and Fairways; ZL Driver along with the Limited Edition White ZL Driver; Baffler Rail Fairways and Hybrids; Cobra S3, S3 Max and S3 Pro irons.

About COBRA-PUMA GOLF
COBRA-PUMA GOLF is a corporate division of PUMA North America and combines two strong brands that provide a full range of offerings to the golf industry. COBRA-PUMA GOLF is an inclusive company for golfers of all abilities, attitudes and styles who enjoy the game. The portfolio includes Cobra Golf’s high performance drivers, fairways, hybrids and irons, as well as PUMA Golf’s sport and lifestyle footwear, apparel and accessories for both men and women. Fusing performance and style, COBRA-PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. COBRA-PUMA GOLF is a part of PUMA AG, one of the world’s leading sportlifestyle companies that designs and develops footwear, apparel and accessories. For more information, visit golf.puma.com and cobragolf.com.

For more information, visit www.cobragolf.com

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