April 11, 2011

Contest gives consumers the chance to caddy for pro golfer, Ian Poulter

CARLSBAD, CA (April 11, 2011) – Cobra Golf has just launched the 'Stick It and Rip It' campaign, designed to help golfers find their sweet spot while earning the chance to caddy for PGA Professional, Ian Poulter, during his practice round at the 2011 UBS Hong Kong Open. The 'Stick It and Rip It' campaign provides consumers with impact tape to take to their closest Cobra dealer and use while demoing a Cobra S3® Driver. The impact tape will show consumers where they strike the ball the most often and show how the S3 Driver's E9 Face TechnologyTM with a 30% Larger Sweet Zone® will help maximize distance and accuracy from any point on the clubface.  

"The new S3 Driver is revolutionary," commented Brian Zender, Senior Vice President and General Manager, COBRA-PUMA GOLF. "The E9 Face Technology mirrors golfers typical hit patterns, giving them more distance, accuracy and forgiveness. We launched the 'Stick It and Rip It' campaign to help show golfers how the new elliptical face design on the S3 Driver can help improve their game."

Starting on April 4th, consumers can find impact tape in their subscription issues of Golf Digest and Golf Week, or head to their nearest Cobra dealer to receive impact tape and demo the S3 Driver. After demoing the S3 Driver, consumers will receive a validation card with instructions on how to enter the 'Stick It and Rip It' contest online. One grand prize winner will win a trip for two to the 2011 UBS Hong Kong Open and will caddy for Ian Poulter during his practice round. Additional prizes include full sets of custom fitted Cobra clubs, signed Cobra Tour Staff Bags and signed Cobra Tour Visors, for full details on prizes, rules and regulations, please go to cobragolf.com/stickitandripit.  The campaign will run from April 8th through May 31st, 2011 with a winner being randomly selected the week of June 6th, 2011.

Cobra's new S3 Driver and S3 Max Driver feature E9 Face Technology, a patent pending technology that expands Cobra's Sweet Zone by 30%, taking into account all areas where golfers hit the ball on the clubface to make it the smartest clubface on the market.

Most clubfaces are designed with a circular sweet spot around the center of the face. Cobra tested golfers hitting more than 25,000 shots and found that 99% of shots hit by golfers were actually in a canted, elliptical pattern from the low heel to the high toe. The newly redesigned clubface in the S3 Driver and S3 Max Driver takes advantage of this phenomenon by expanding the Sweet Zone by 30%. The new taller, elliptical face shape encompasses ball impact patterns to increase ball speed where golfers hit most often.

Share your S3 Driver impact tape experience with us at facebook.com/cobra and twitter.com/cobragolf. For more details on Cobra products, the 'Stick It and Rip It' campaign and Cobra Tour Players, visit us at cobragolf.com

###

Media Contact: Kristine Owens, +1 617 488 1009, Kristine.Owens@puma.com

About Cobra Golf
At Cobra, we only design and engineer equipment that maximizes the games of all golfers. With advancements like E9 Face Technology, Adjustable Flight Technology and Baffler Rail technology, our entire focus is on designing real golf technology that improves the games of avid golfers. Cobra's full line of 2011 equipment includes: Cobra S3 and Cobra S3 Max Drivers and Fairways; ZL Driver along with the Limited Edition White ZL Driver; Baffler Rail Fairways and Hybrids; Cobra S3, S3 Max and S3 Pro irons.

About COBRA-PUMA GOLF
COBRA-PUMA GOLF is a corporate division of PUMA North America and combines two strong brands that provide a full range of offerings to the golf industry. COBRA-PUMA GOLF is an inclusive company for golfers of all abilities, attitudes and styles who enjoy the game. The portfolio includes Cobra Golf's high performance drivers, fairways, hybrids and irons, as well as PUMA Golf's sport and lifestyle footwear, apparel and accessories for both men and women. Fusing performance and style, COBRA-PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. COBRA-PUMA GOLF is a part of PUMA AG, one of the world's leading sportlifestyle companies that designs and develops footwear, apparel and accessories. For more information, visit golf.puma.com and cobragolf.com.

For more information, visit www.cobragolf.com or www.puma.com/golf

Visit us on Facebook: facebook.com/cobra and facebook.com/pumagolf
Visit us on Twitter: twitter.com/cobragolf and twitter.com/pumagolf